brains only get you so far on 54kbs … feedback please? too bad it takes money to make money… here come the tears….


Engaging Users Wherever They Are

Netflix published an API so it could reach beyond its website and engage its user base in innovative ways. Mashery’s services help Netflix protect user data and measure ongoing engagement from third-party developers who are extending the reach of the Netflix brand with websites, mobile apps, and social networks. Netflix reaps the benefits of creativity from outside the organization and keeps customers engaged where they spend their time online.

Pervasive Business Insight Creates New Revenue Model

When Hoover’s decided to create new distribution channels, it turned to Mashery for the security, business rules management, and analytics capabilities essential for success. Developers gain basic access to Hoover’s information up front, and as they develop more powerful applications they enter into paid partner arrangements. This approach makes Hoover’s business intelligence products more pervasive, while converting the creativity of third-party developers into a new revenue model.

Semantic Search Provider Reaches Beyond the Enterprise

Calais, a Division of Thomson-Reuters, set out to uniquely tie semantic web technology with the company’s content and services. Fully embracing the Web 2.0 concept of nimble, community-driven development, Calais published a Mashery-powered API. As use of the API quickly grew to over 6,000 developers and over 2 million content transactions per day, the Mashery infrastructure easily handled performance and security demands. Over 60 applications and a significant increase in qualified customer leads attest to the business value of the Calais Division’s published API.

Music Video Archives Drive Brand Loyalty

Mashery services give MTV Networks the scalability, reliability, and support they need to manage the growth of their API program. Developers use MTV’s API to create compelling mashups that extend the company brand and give fans more ways to access existing content. As MTV opens up much of its vast repository of video archives, it uses Mashery’s analytics, tracking, and reporting tools to communicate with developers, manage access, and measure success.

Active Data = Active Development provides access to data that includes information such as running events, tennis tournaments, triathlons and highschool sports ranking data. Interacting with the Active Network API can provide a host of opportunities to enhance any application. For example, taps into the directory of community events to add to the relevance and usefulness of its business listings.

Mashery Customers Talk APIs

Mashery helps 80+ customers align their business strategy with their API strategy daily. By managing our customer’s APIs, we allow them to extend their brands and create new revenue channels, all in a secure and stable environment which allows their API to thrive. To the right, see how Mashery customers Hoovers, and CBS Interactive are using their APIs and how Mashery is helping them succeed.


Mashery Customer Developer Portals

As a part of Mashery services, we provide all of our customers with a Developer Portal. Each portal, made to look like extensions of our customers brand, offer a place where developers can communicate, learn, share and recieve support directly from our customers as they build applictions which use their APIs. Mashery provides the infrastructure for communication so that our customers can focus on what they do best. Developers are kept informed and supported while they do what they do best, innovate and create. Below are some examples of our customer portals.

Business Services

Cleartrip is the travel site that gives you what you need without any annoying fluff. Who needs banners, pop-ups and blinking glitz? Search, book, go. That’s what we’re about – Making travel simple.

Customer’s Portal:


Blurb® is a creative publishing and marketing platform that unleashes the creative genius inside everyone. Blurb’s platform makes it easy to design, publish, market and sell professional-quality books through Blurb’s API. Blurb’s bookstore and online marketing tools enable customers to market and sell their books, and keep 100% of their profit. Blurb’s social and community features allow customers to create and share Blurb books among friends and colleagues with ease.

Customer’s Portal:


Cascaad is pioneering real-time discovery and contextualization technologies that leverage semantics and social attention to help users find relevant information faster on social networks. The SuperTweet API lets developers add rich metadata and monetization to the message streams in their applications.

Customer’s Portal:


The ChaCha API provides free access to ChaCha’s database with over 400 million Questions and Answers. The database is updated in real time, so we have a handle on what people are asking right now. We use a simple REST query API. The REST query API goes directly into our database for a very fast return. Ask a question and instantly get an answer back, or send a question or keyword(s) and get back an RSS feed of the most recent answers. ChaCha currently offers three API’s: Quick ChaCha Answer and Top ChaCha Answers and ChaCha Trends.

Customer’s Portal:


CityGrid Search API enables a robust search experience for your consumers across both web and mobile applications without the need for your own directory listings.  The Search API returns local businesses based on keyword, category, and geography attributes. The APIs include more than 15 million local business listings, 3 million user reviews, and access to 500,000 local advertisers looking to reach people near their places of business.

Customer’s Portal:


Consumers use the services at to benefit from sharing their clickstream data with other consumers. Our award-winning consumer services provide members with valuable new information that helps them stay safe when they surf, save when they buy and discover the best new websites.

Customer’s Portal:


Daylife is a connection engine. Explore the connections among stories and topics; traverse photos of people and places; open new windows into stories from quotes in the news; and track media’s coverage of a topic.

Customer’s Portal:


Freewebs is dedicated to ensuring everyone in the world can create a quality multimedia website. For anyone with an Internet connection and something to share, Freewebs provides the toolkit to express their voice on the Web through its versatile publishing platform.

Customer’s Portal:


GoGrid is a new Cloud Computing hosted, internet service that delivers true “Control in the Cloud.” GoGrid enables system administrators, developers and IT professionals to create, deploy, and control load balance cloud servers and complex server networks with full root access and administrative server control in minutes via a unique web control panel or API.

Customer’s Portal: is a leading national online real estate website, with over 2 million monthly visits, and over 3 million homes for sale listed. Through our online Network of over 130 newspaper partners, provides local, comprehensive property listings and rich content to consumers nationwide. Our network of online newspaper Web sites include such papers as The Arizona Republic, Chicago Tribune, The Miami Herald, Los Angeles Times and The Indianapolis Star.

Customer’s Portal:


Hoover’s API enables developers to “plug-in” and deliver Hoover’s business insight in a variety of web applications and software tools. Access the Hoover’s API now and start feeding company, people, and build a list data into your custom mashups or applications.

Customer’s Portal:


Klout’s API can be used by developers to identify the Twitter users they need to connect with to spread word about a new product, by publishers to understand how influential their audience is, and to help marketers and advertisers helping target influencers within your a particular market.

Customer’s Portal:


Move, Inc., the leader in online real estate, is the essential resource for consumers seeking information and connections related to real estate, home financing, home and garden, rentals and professional moving services.

Customer’s Portal: Not Public


OpenDover delivers world class sentiment tagging based on its comprehensive knowledge base of ontology’s, opinion collocations and word sense disambiguation algorithms. We deliver this sophisticated tagging via the OpenDover API. Via sample applications, support of OpenSource modules the OpenDover API contributes to the realization of the semantic web. Opinions and sentiments within your documents are tagged based on detected subject domains and severity of the sentiment, allowing you to create a wealth of new applications based on your content, like reputation management, automatic customer review ranking, imago research, etc.

Customer’s Portal:


The Primal Developer API helps users build robust content models and information architectures to support their intelligent applications and personalized websites. By avoiding the pain and expense of building these complex data structures manually, it supports extremely rapid application development in search, advertising, social, and content. In response to simple text queries, it provides structured hierarchies of related topics. Further, as a fully automated and dynamic system, it can respond in real-time to the interests and requests of end-user

Customer’s Portal:


Trulia real estate search service helps users find homes for sale and provides local real estate information to enable better decisions.

Customer’s Portal:

Whitepages is the No. 1 online People Search destination, with more than 180 million people searchable in our databases. For the first time, is making available its people search functionality and data through a free API.

Customer’s Portal:


yolink is a next-generation technology that enhances search by extracting information from behind links and inside of documents. yolink can be used to enhance existing search engine results, or can provide site and app search functionality outright.

Customer’s Portal:


The World Wide Web consists of many diverse forms of interlinked content. Zemanta is developing new easy to use web weaving tools to be used by anyone, without the need for prior experience or training, but rather intuitively.

Customer’s Portal:


ZoomInfo is the premier business information search engine, with profiles on more than 37 million people and 3.5 million companies. ZoomInfo delivers a single site for quick and easy access to in-depth information on industries, companies, people, products, services and jobs.

Customer’s Portal:

Media & Entertainment is an online community for people who want to discover, learn about, share, register for and ultimately participate in activities about which they are passionate. Users can search and register online for races, team sports and recreational activities; interact with others who have similar interests; start online training programs; and access nutrition, fitness and training tips.

Customer’s Portal:


We want to make all the world’s content more accessible, interoperable and valuable. Some call it Web 2.0, Web 3.0, the semantic web or the Giant Global Graph – we call our piece of it Calais. The core of Calais is our web service. We’re working to make this service more accessible by developing sample applications, supporting developers and offering bounties for specific capabilities.

Dada Entertainment

CNET shows you the exciting possibilities of how technology can enhance and enrich your life. We provide you with information, tools, and advice that help you decide what to buy and how to get the most out of your tech..

Customer’s Portal:


The FanFeedr Sports API allows you to programatically consume all of the news, information, videos and tweets about a given league, team or player in the following sports and leagues: NFL, MLB, NBA, NHL, NASCAR, Formula 1, Soccer (Europe and Americas), College Football, College Basketball, Women’s College Basketball, Tennis and Golf.

Customer’s Portal:


GoodGuide™ strives to provide the world’s largest and most reliable source of information on the health, environmental, and social impacts of products and companies. GoodGuide’s mission is to help you find safe, healthy, and green products that are better for you and the planet.

Customer’s Portal:

The Guardian

The Open Platform is the suite of services that make it possible for our partners to build applications with the Guardian. We’ve opened up our platform so that everyone can benefit from our journalism, our brand, and the technologies that power

Customer’s Portal:


JamBase is the premiere location for live music and concert information on the web. JamBase contains a comprehensive tour date search engine of tens of thousands of performances by over 40,000 artists playing in over 50,000 venues around the world.

Customer’s Portal:


Jigsaw is the industry leader in Data as a Service (DaaS) and business information that uniquely leverages user-generated content contributed by its global business-to-business community of one million members. Jigsaw gives individuals and companies access to contact information for millions of business people and profiles on millions of companies. In addition to delivering low-cost and easy access to high-value business information for sales, marketing, recruiting and customer service, Jigsaw provides companies with cloud-based data acquisition and management services.

Customer’s Portal:


Netflix provides more than 8 million subscribers access to more than 100,000 DVD titles plus a growing library of more than 12,000 choices that can be watched instantly on their PCs. Netflix subscribers are also incredibly active movie watchers and raters. Netflix ships more than 2 million DVDs on a typical day and Netflix subscribers rate more than 2 million movies a day. The Netflix API allows access to data for all of those titles as well as access on a user’s behalf to manage their movie queue. The Netflix API is free and allows commercial use.

Customer’s Portal:


Pikeo — a product from France Telecom Research and Development — is a picture sharing application that allows you to store, share and manage your pictures. Among many other things it also allows you to show where your shots have been taken and where other pikeo users have been.

Customer’s Portal:

Pinch Media

Pinch Media is the #1 provider of analytics and business optimization services for mobile application developers. Our library helps you can understand how your application is being used, so you can make informed decisions – to increase revenue, to improve the user experience, or to meet your other application-specific goals.

Customer’s Portal:


The PlayPhone API, gives you access to one of the world’s largest mobile download databases. Using the API , you can display mobile content from PlayPhone’s content catalog on your website with dynamic search and RSS feed capabilities.

Customer’s Portal:


Thumbplay is the fastest-growing and largest mobile content provider in the U.S., offering ringtones, graphics, games and videos to mobile phone users across all major U.S. carriers.

Customer’s Portal:


Wazap offers everything around gaming: reviews, cheats, news, videos & casual games and much more. With the largest database of gaming information on the Japanese internet, Wazap makes sure that everybody from casual to hardcore gamer stays informed. Wazap is being operated by Eastbeam Co., Ltd. in Tokyo, Japan.

Customer’s Portal:

Retail & Ecommerce

Best Buy

Best Buy Remix is the open API for Best Buy’s product catalog, featuring full product information including pricing, availability, specifications, descriptions and images for nearly a million current and historical products.

Customer’s Portal: is leading the next generation of affiliate marketing, driving significant online sales for 300+ of the largest e-commerce brands. Its specialty is affiliate marketing. It creates and delivers campaigns that align with our client’s existing marketing strategy and that maximize online results. In addition, its “open-network” model enables advertisers and publishers to communicate directly to build trust, improve performance, and build strong relationships.

Customer’s Portal: —>


CafePress is the world’s biggest destination for self-expression through merchandise. Each month over 11 million shoppers visit CafePress to buy or create T-shirts, mugs, posters and other gifts that reflect their interests, passions, beliefs and affiliations. Launched in 1999, CafePress has empowered individuals, Non Profits and businesses to create, buy and sell customized merchandise online using the company’s unique print-on-demand and e-commerce services.

Customer’s Portal:


Etsy is the world’s most vibrant handmade marketplace. We connect consumers with independent creators and designers to find the very best in handmade goods, and offer alternatives to mass-produced objects. Etsy’s vision is to empower people to change the world’s economy, one person and one community at a time.

Customer’s Portal:

Shopping Int'l — an eBay company — is a leader in the online comparison shopping category. They were a pioneer in the industry and continue to be one of the fastest growing shopping destinations with a comprehensive set of products from thousands of trusted stores from across the Web.

Customer’s Portal:

Mashery – @CharityIdeas @WeAreVisible @JeanetteJoy @Donnette @CatherineGrison @GreatVine32 @JayLink_ @lostnmissing @PixelProject @Change @Care2Care c@Change @hardlynomal @SydneyHomeless

seems like a win win with very little tech requirements [okay.. still more than what I have….





i give it away for free because i believe we need this… yes WE!



feedback anybody?? this is not easy on slowband…




Author: Chilleh Penguin

A frisky penguin.

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