Apple Sells 250,000 Apple TVs in Three Weeks
Amongst the wealth of information disseminated at Apple’s fourth-quarter earnings call yesterday was the little fact that the AppleTV has sold a quarter of a million units since its launch at the end of September, or almost three weeks ago. That’s around 13,000 per day, not bad for what Apple has always referred to as a “hobby”.
Speaking in the call yesterday, Jobs said “we’re happy with how it’s turned out.”
This figure is tiny in comparison with the sales of other iOS devices. Apple is activating around 275,000 iPhones, iPads and iPod Touches every day. But while we don’t know just how well the previous generation AppleTV sold, one thing is for sure – the new one is selling better. This is the first time AppleTV figures have been made public.
In fact, Jobs expects things to get even better when iOS 4.2 is deployed across the iOS universe. “I think that when we get the AirPlay stuff in place before the end of this year, it’s gonna give another big reason for people to buy it,” he said.
The AppleTV is still selling in limited markets, too. Right now, you can’t buy it in Spain, for instance, presumably because there is still no way to rent or buy any video through iTunes, rendering the little brick as useful as an actual brick. IOS 4.2 will change that, allowing us to stream out own content, and then the AppleTV may really take off.
Complete Transcript of Earnings Call [Macworld]
Also on Wired.com